Domain analysis

Domain analysis gives you a comprehensive breakdown of any website's technology stack, SEO performance, backlink profile, and registration details. Use it to research competitors, audit your own domain, or evaluate potential partners. Each analysis costs 20 credits and delivers detailed, actionable data.

Getting started

1. Navigate to Dashboard > Domain analysis
2. Enter the domain name you want to analyze (e.g., example.com)
3. Optionally check Include AI insights to add a SWOT-style analysis powered by AI
4. Click Analyze to start the scan

The analysis typically completes within 30 seconds to a minute. Results are displayed directly on the page and can be exported.

Tip: You can pre-fill the domain field by adding a URL parameter: /domain-analysis?domain=example.com. This is useful when linking from other parts of the app or sharing a direct analysis link with your team.

What you get

Domain overview

A high-level snapshot of the domain including:

• Domain rank - The domain's overall authority ranking
• Country - Primary country associated with the domain
• Language - Primary language of the site content

Organic traffic metrics

Understand the site's organic search presence:

• Monthly organic traffic - Estimated monthly visitors from organic search
• Organic keywords - Number of keywords the domain ranks for
• Domain age - How long the domain has been registered and active

Keyword position distribution

A breakdown of where the domain's keywords rank in search results. See how many keywords fall into each position range (top 3, top 10, top 20, etc.) to understand overall search visibility strength.

Paid traffic metrics

If the domain runs paid search campaigns:

• Paid traffic volume - Estimated monthly visitors from paid ads
• Paid keywords - Number of keywords the domain bids on
• Estimated ad spend - Approximate monthly advertising budget

Backlink data

Analyze the domain's link profile:

• Total backlinks - Number of inbound links pointing to the domain
• Referring domains - Unique domains linking to the site
• Dofollow vs. nofollow - Breakdown of link types, which affects SEO value

Technology stack

A categorized list of technologies detected on the site, organized by type:

• Content management systems (WordPress, Shopify, etc.)
• Analytics tools (Google Analytics, Hotjar, etc.)
• Advertising platforms
• JavaScript frameworks and libraries
• Hosting and CDN providers
• Security and performance tools

Domain registration (WHOIS)

Registration and administrative details:

• Registrar - Where the domain is registered
• Creation date - When the domain was first registered
• Expiration date - When the registration expires
• EPP status codes - Domain status indicators (e.g., clientTransferProhibited)

Contact information

Publicly available contact details associated with the domain registration, when not redacted by privacy services.

AI insights (optional)

When you enable Include AI insights, the analysis adds a SWOT-style breakdown:

• Strengths - What the domain does well based on its metrics and technology
• Weaknesses - Areas where the domain underperforms or has gaps
• Opportunities - Potential improvements and untapped areas
• Recommendations - Specific, actionable steps to improve the domain's performance

AI insights add context and strategy to the raw data, making it easier to prioritize actions.

Exporting results

After an analysis completes, you can export the results in two formats:

• CSV - Spreadsheet-friendly format for data analysis and sharing with team members
• PDF - Formatted report suitable for presentations, client deliverables, or archiving

Click the export buttons at the top of the results section to download in your preferred format.

Use cases

Competitive research

Analyze competitor domains to understand their:

• Technology choices and marketing tools
• Organic search footprint and keyword coverage
• Backlink strength and link-building activity
• Advertising presence and estimated spend

Self-audit

Run an analysis on your own domain to:

• Verify your technology stack is detected correctly
• Benchmark your organic traffic and keyword rankings
• Identify gaps in your backlink profile
• Check domain registration details and expiration dates

Partner evaluation

Before entering partnerships, affiliations, or guest posting arrangements:

• Assess the partner's domain authority and traffic
• Verify their technology stack and legitimacy
• Evaluate their backlink profile quality

Tips for getting the most value

• Always enable AI insights for competitive analysis - the SWOT breakdown helps you prioritize actions quickly
• Compare multiple competitors by running separate analyses and exporting the CSVs for side-by-side comparison
• Revisit quarterly to track how competitor domains evolve over time
• Use with rank tracking - After identifying competitor keywords through domain analysis, add the most relevant ones to your rank tracking setup
• Share PDF exports with clients or stakeholders who need a professional overview without logging into the app

Pricing

Each domain analysis costs 20 credits. This includes all data sections. AI insights are included in the same 20-credit cost when enabled. See the credits guide for details on managing your credit balance.