Rank tracking overview

What is rank tracking?

Rank tracking monitors where your website appears in Google search results for specific keywords. It answers the question: "When someone searches for [keyword], where does my site show up?"

Why track rankings?

Measure SEO success: See if your optimization efforts are working
Spot opportunities: Find keywords where you're close to page 1
Monitor competitors: Know when competitors overtake you
Prove ROI: Show clients or stakeholders concrete ranking improvements

How it works

You specify keywords to track
Choose a location and device type
Our system checks Google search results
You see your position (1-100 or "Not found")
Track changes over time

What you'll see

For each tracked keyword:

Metric	Description
Position	Your current ranking (1 = top result)
Change	Movement since last check (+3, -2, etc.)
URL	Which page on your site is ranking
SERP features	Special results like featured snippets
Top competitors	Who else ranks for this keyword

Ranking groups

Organize your tracking with groups based on:

Device: Desktop vs. mobile rankings (they differ!)
Location: Rankings vary by city/region
Schedule: How often to check (daily, weekly, monthly)

Example groups:

"Core Services - Desktop - Chicago"
"Emergency Keywords - Mobile - National"

Understanding positions

Position	What it means
1-3	Top of page 1 - excellent visibility
4-10	Page 1 - good visibility
11-20	Page 2 - limited visibility
21-50	Pages 3-5 - rarely seen
50+	Very low visibility
Not found	Not in top 100 results

SERP features

Modern search results include special features beyond regular links:

Featured snippet: Answer box at the very top
Local pack: Map with 3 local businesses
People also ask: Expandable questions
AI overview: AI-generated summary (new)

We track if your site appears in these features, not just regular results.