Local ranking grid overview

What is a local ranking grid?

A local ranking grid shows where your business appears in Google Maps search results across different geographic points around your location. It's like checking your Google Maps visibility from many different locations at once.

Why does location matter?

Google Maps results change based on where the searcher is located. A customer 2 miles east of you might see different results than someone 2 miles west. The local ranking grid reveals this geographic variation.

How it works

1. Set your center point: Your business location
2. Define the radius: How far out to check
3. Grid points are created: Center + surrounding points
4. We search from each point: "Your service" searches
5. See where you rank: Position at each location

What you'll see

The grid displays as a map with markers showing your ranking at each point:

        [3]
         |
   [5]--[1]--[4]
         |
        [7]

Each number is your position in local results at that location.

Understanding positions

In Google Maps local results:

Why top 3 matters

Google shows a "Local Pack" in search results with only 3 businesses. Being in positions 1-3 means you appear in this pack - dramatically more visible than position 4 or lower.

Grid configurations

Basic grid (5 points)

• Your location (center)
• North, South, East, West points
• Good for quick overview

Extended grid (9 points)

• All 5 basic points
• Plus: Northeast, Northwest, Southeast, Southwest
• More detailed geographic picture

Custom radius

• Small radius (1-2 miles): Dense urban areas
• Medium radius (3-5 miles): Suburban areas
• Large radius (5-10 miles): Wide service areas

Key metrics tracked

• Visibility score: Overall percentage of grid where you rank well
• Average position: Mean ranking across all points
• Top 3 coverage: What percentage of points you're in the top 3
• Competitor presence: Who else appears across the grid