Keyword rotation for prompt pages

Learn how automatic keyword rotation keeps your review content fresh and varied.

Published December 14, 2025
2 min read
Updated February 1, 2026

Keyword rotation for prompt pages

What is keyword rotation?

Keyword rotation system rotates out phrases that may be occur too often in your reviews and therefore seem unnatural.

Why use rotation?

  • Natural variety: Reviews look more authentic when they don't all use identical phrases
  • Broader coverage: Over time, you'll collect reviews mentioning different services
  • Avoid patterns: Search engines may discount repetitive keyword usage
  • Better customer experience: Fresh prompts feel more personalized

How it works

Active pool

Keywords currently shown to customers. The system randomly selects from this pool when displaying your prompt page.

Reserve pool

Keywords waiting to rotate in. When active keywords become overused, the system swaps them with reserve keywords.

Rotation triggers

Keywords rotate based on:

  • Usage count reaching a threshold
  • Time since last rotation
  • Manual rotation by you

Setting up rotation

  1. Go to your Prompt page settings
  2. Navigate to the Keywords tab
  3. Assign keywords from your library
  4. Enable Auto-rotation
  5. Set your rotation preferences:
    • Pool size (how many keywords active at once)
    • Rotation frequency
    • Usage threshold

Rotation settings explained

SettingDescription
Active pool sizeNumber of keywords shown at once (recommended: 5-10)
Rotation triggerAfter X reviews mention keyword, swap it out
Minimum timeKeywords stay active for at least this long

Manual rotation

You can manually rotate keywords anytime:

  1. Open the keyword rotation panel
  2. Select keywords to swap out
  3. Choose replacements from reserve
  4. Click Apply rotation

Best practices

  • Keep active pool small enough (5-10) for meaningful rotation
  • Ensure reserve pool has enough variety
  • Review rotation history monthly
  • Balance popular and niche keywords