Tracking keywords in reviews

What is review monitoring?

Keyword monitoring automatically scans all your reviews (both from Diviner One and Google Business Profile) to find mentions of your tracked keywords. It shows you which keywords appear in actual customer feedback.

Why monitor keywords in reviews?

Measure prompt effectiveness

If you're suggesting keywords on your prompt pages, monitoring shows whether customers actually use those terms.

Discover organic mentions

Customers naturally use certain words to describe your services. Monitoring reveals these organic keywords you might want to target.

Track SEO impact

Reviews containing relevant keywords contribute to your search visibility. More keyword mentions = stronger relevance signals.

Identify trends

See which services customers mention most, and track changes over time.

Accessing keyword monitoring

1. Go to Get reviews > Keyword monitoring
2. Or access via Keywords > Usage tab

What you'll see

Keyword usage table

Usage chart

Visual representation of keyword mentions over time, showing:

• Monthly mention counts
• Trend lines
• Comparisons between keywords

Review excerpts

For any keyword, see the actual reviews that mention it:

• Click a keyword to expand
• See snippets with the keyword highlighted
• Link to full review

How matching works

The system uses smart matching:

• Exact matches: "plumber" matches "plumber"
• Variations: "plumbing" also matches "plumber"
• Case insensitive: "Plumber" = "plumber"
• Partial matches: Configurable per keyword

Understanding the data

High mention count

Many reviews mention this keyword:

• Validates it's relevant to your business
• Good for SEO - keep encouraging it
• Consider expanding related keywords

Low mention count

Few reviews mention this keyword:

• May not resonate with customers
• Consider different phrasing
• Or may need more prominent prompting

Declining trend

Keyword mentions decreasing:

• Check if service offering changed
• Review if keyword is still featured
• May indicate seasonal pattern

Rising trend

Keyword mentions increasing:

• Prompting strategy is working
• Or organic interest is growing
• Capitalize on momentum